Thank you to those who attended the
2022 PILD conference.
We look forward to bringing you a quality program
April 16-19, 2023, at the Hyatt Regency Crystal City.
Download the PDF - 2022 PILD Conference Program
Download the PDF - 2022 First Timers Information
Sunday – April 3, 2022
1:30 – 6:30 pm Conference Registration Desk Open
Regency C Foyer
2:30 – 5:00 pm PILD 1st Timers Orientation
This is a walking tour of the hotel, metro stop, and surrounding area.
Meet in Hotel Lobby
5:00 pm Dinner on your own
6:00 – 9:30 pm Washington Twilight Tour
Registered individuals meet in the hotel lobby at 5:45 pm to board buses. (Pre-purchased ticket required).
Meet in Hotel Lobby
Monday – April 4, 2022
7:00 am Registration open
Regency C Foyer
7:30 – 8:30 am Breakfast
Regency C Foyer
8:30 – 8:45 am Introductions & Welcome to PILD
Alicia Betancourt, PILD Chair
Gene McAvoy, 2022 JCEP President
Regency Ballroom CD
8:45 – 9:30 am Keynote Presentation
Breaking Through Is Hard to Do: Getting Your Voice
Heard in Congress
Mark Bayer
Regency Ballroom CD
Discover behind-the-scenes factors that can determine if your priorities get the attention of policymakers and their staff so you can develop and deliver messages that spur the actions you're seeking.
9:30 -10:30 am Public Extension Leadership – Your Power to Represent
Extension in DC and at Home
Panel Moderator – Alicia Betancourt
Panel Members –
-Bill Hoffman, USDA/NIFA Chief of Staff
-Andy Ferrin, SVP, Chief Strategy Officer for National 4-H Council
-Caron Gala, Director, Governmental Affairs, Agriculture and International Development at APLU
-Christina Laridaen, BAA Advocacy Firm, Lewis-Burke Associates
Regency Ballroom CD
10:30 – 11:00 am Networking Break
11:00 am – Noon ECOP’s New Advocacy & Education Vision for the Cooperative
Extension System
● Panel Moderator – Alil Mitchell
● Panel Members –
o Brent Hales, Jason Henderson and Roger Rennekam, ECOP Program Committee - to discuss the Priority Action Teams
o Jon Boren, ECOP Budget and Legislative Committee Chair - to discuss the BLC and the 4-H advocacy subcommittee
o Caroline Henney, ECOP Executive Directors - to discuss the Advocacy Toolkit
o Doug Steele, VP FANR - to discuss the new advocacy firm relationship
Regency Ballroom CD
12:00 – 1:15 pm Lunch
Regency Foyer/Regency Ballroom CD
1:15 – 2:00 pm The New NIFA
Dr. Carrie Castille, Director of the National Institute for Food & Agriculture (NIFA) via video
Q&A with Bill Hoffman NIFA, Chief of Staff, Directors Office
Regency Ballroom CD
2:00 - 2:30 pm NIFA is your Partner
A panel of NIFA leaders to discuss how Extension fits into the USDA portfolio from the Federal perspective.
● Panel Moderator – Bill Hoffman, Chief of Staff, NIFA
● Panel Members – NIFA Staff
Regency Ballroom CD
2:30 - 3:00 pm Networking Break
3:00 – 3:20 pm ECOP Priority Action Team (PAT) Breakout Sessions
Learn about PAT progress, how to get involved and meet related NIFA Staff
1. 4-H Positive Youth Development- Jon Boran, Brent Elrod and NIFA representative
Potomac I
2. Health and Wellness- Roger Rennekamp and NIFA representative
Potomac II
3. Urban Extension- Brent Hales, Marie Ruemenapp and NIFA representative
Potomac III
4. Climate Change- Jason Henderson and NIFA representative
Potomac IV
5. Broadband- Roberto Gallardo and NIFA representative
Potomac V
3:20 – 3:30 pm Stretch Break
3:30 – 3:50 pm ECOP Priority Action Teams (PAT) Breakout Sessions (Repeat)
Learn about PAT progress, how to get involved and meet your NIFA Science Liaisons.
1. 4-H Positive Youth Development- Jon Boran, Brent Elrod and NIFA representative
Potomac I
2. Health and Wellness- Roger Rennekamp and NIFA representative
Potomac II
3. Urban Extension- Brent Hales, Marie Ruemenapp and NIFA representative
Potomac III
4. Climate Change- Jason Henderson and NIFA representative
Potomac IV
5. Broadband- Roberto Gallardo and NIFA representative
Potomac V
3:50 – 4:00 pm Stretch Break
4:00 – 5:30 pm Professional Association Meetings
NAE4-HYDP - Potomac I
NEAFCS - Potomac II
NACDEP - Potomac III
ANREP - Potomac IV
ESP - Potomac V
NACAA - Potomac VI
NAEPSDP - Conference Theater
6:00 pm Association Night Out
Associations make plans on their own.
6:00 pm Volunteers/Directors/Administrators Night Out
Interested individuals meet in the Lobby at 6:00 pm to walk to dinner together.
Tuesday – April 5, 2022
7:30 – 8:30 am Breakfast
Regency C Foyer
8:30 – 9:30 am Extension Directors/Administrators Budget and Legislative Meeting
(Special breakout)
Conference Theater
8:30 – 9:25 am Structure and Funding of Extension
Ali Mitchell, Executive Director, Association of Northeast Extension Directors
Bill Hoffman, NIFA, Chief of Staff, Directors Office
Regency Ballroom CD
9:25 – 9:45 am Networking Break
9:45 – 10:45 am Breakout Sessions
Save Your Brain: Empowering Youth to Advocate for Policy that Promotes Head Injury Prevention and Equity, Diversity, and Inclusion
Emily Doosing, University of Missouri
Youth can become advocates for their safety and leaders for equity, diversity, and inclusion. Youth who understand the importance of research as it relates to their own wellbeing are more likely to support the land-grant mission research and Extension programming. Youth who feel empowered benefit from positive developmental outcomes.
Potomac I
Return on Investment: Presenting the Monetary Value of Your Program
Jamie Ballard; Dean Dr. Lynne Borden and Dr. Stephanie Nunn, University of Minnesota
Participants will learn the value of return on investment analysis in advocating for funding, shifting focus to seeing funding as an investment, rather than a cost. Participants will learn how to apply the Washington State Institute for Public Policy approach to calculating ROI, including measuring the change in outcomes, the monetary value associated with the outcome, and the cost of implementing the program. Participants will learn strategies for calculating the monetary value of outcomes, including accessible data to use as reference points.
Potomac II
Addressing Energy Inequity: Facilitating Funding, Partnerships, Volunteers, and Multi-Sectoral Strategies to Support Low-Income Families
Lee Hayes Byron, University of Florida
The national, state, and local factors influencing energy costs and the context of inequities in how those costs are felt among vulnerable populations. Potential roles for Extension in education and program implementation in supporting efficiency and solar improvements for residents and non-profits. The national identity of Extension makes it well suited to lead in developing these types of programs with significant local impact potential. Possible resources to consider in building capacity for energy programs and bringing them to scale to achieve tangible energy and climate outcomes. Programs are replicable at various levels of investment, from only staff time to large scale grant funded programs. There are opportunities to encourage federal funding to expand these types of programs nationwide using the Extension network.
Potomac III
Starting with Evaluation Leads to a Happy Ending
Melinda Grismer and Maria Wiltse Purdue Center for Regional Development (PCRD)
Scope: By demonstrating the "triple helix" concept for community economic development, this presentation will help attendees understand how their work on multi-county/regional projects fits into the larger Extension system and mission Storytelling: By utilizing the strategies for measuring and reporting impact shared by the presenters, Extension educators/specialists who attend this session can replicate the evaluation process developed for the WHIN initiative Significance: By leveraging the storytelling strategies shared in this session, Extension educators/specialists can effectively communicate value to regional, state and federal funders/stakeholders
Potomac IV
Understanding Personality Traits Can Improve Your Leadership and Advocacy Skills
Izette McNealy, Alabama Cooperative Extension; Sheridan Hansen, Utah State University Extension, and Jennifer Shukaitis, Rutgers Cooperative Extension.
In this training workshop, participants will learn or refresh their understanding of the DISC model personality traits. The will complete a DISC assessment, review and discuss results. The will learn to apply their personality strengths to their Extension leadership and advocacy efforts individually and within local teams.
Potomac V
Talking About Extension Doesn't Have to Be Scary
Mike Knutz, University of Idaho Extension
Peggy Damann UW-Madison Division of Extension
Preparation is essential. Be prepared for the casual/impromptu encounter with stakeholders, as well as the planned meeting with elected officials. You can tell your story better than anyone else and it won’t be a scary thing – if you are well prepared! Content is key. Whether you call it an "Elevator Speech" or not, the idea is the same: Convey what you do and why it matters. Tell your story in a way that is short and catchy, jargon free, conversational, and personalized. Include a description of your organization, your role, and an example of your programming and how it impacts communities and lives. Start with what you already know or write for your Extension reporting such as impact statements or abstract sentences and refine it specifically to fit this short-encounter opportunity. Practice, share, refine. In this session there will be time to write your elevator speech, share it with others and give and get feedback from others in the session.
Potomac VI
10:45 – 11:00 am Stretch Break
11:00 am – Noon The FY 2022 Extension System Budget Request – What it Is, How to Talk About It, and Why It Matters
Panel Moderator – Ali Mitchell
Panel Members -
Dr. Bev Durgan
Jon Boren, ECOP Budget & Legislative Committee Chair
Bridget Krieger, Lewis-Burke Associates LLC
Caron Gala
Regency Ballroom CD
12:00 – 1:00 pm Lunch
Regency C Foyer/Regency Ballroom CD
12:00 – 1:00 pm Joint Council of Extension Professionals (JCEP) Extension Administrators
Lunch
Gene McAvoy
Capitol Room
1:00 – 2:00 pm Towards a More Perfect Union; Viewing the importance of DEI Education through the American Civil Rights Movement
Barry McNealy - Birmingham Civil Rights Institute
Regency Ballroom CD
2:00 - 2:15 pm Networking Break
2:15 - 2:30 pm Recognition of Outgoing JCEP Board Members
Peggy Damann
Regency Ballroom CD
2:30 – 3:15 pm Capnote Presentation: A System without Borders
Jorge Atiles and Caroline Henney
As two of the individuals who developed the National Extension Directors and Administrators Meeting (NEDA) report about the future of Cooperative Extension – A System without Borders, they will share results from the recent NEDA report and conference. Regency Ballroom CD
3:15 – 5:00 pm Networking Break
3:15- 5:00 pm State Planning Time for Hill Visits
6:00 pm States Night Out
Wednesday – April 6, 2022
7:00 – 8:00 am Breakfast on your own
8:00 am - 5:00 pm Congressional and Agency Visits
6:00 pm Dinner on your own